“Outreach” is defined by the Cambridge Dictionary as “an effort to bring services or information to people where they live or spend time.” This session will explore how we, as NRENs, tackle the ongoing challenge of effectively communicating our services, value, and the actual work of the NREN and R&E communities to audiences beyond our immediate circles. To safeguard that our community continues to evolve and stay relevant we must make sure to help our stakeholders recognize the unique position of the NRENs and the R&E community in addressing emerging challenges.