Stakeholder management

Is stakeholder management in a National Research and Education Network (NREN) fundamentally different from that of a traditional corporate business? This session explores what distinguishes NREN stakeholder management from corporate models. While businesses often optimise for customers, shareholders, and market competition, NRENs must balance consensus-building, public value, shared governance, and community engagement, often across national and international boundaries. The session will examine how we as NRENs navigate the tension between service delivery and community ownership, align Sales-like activities with Procurement realities, and engage our constituency as active participants rather than passive customers.